Periorbital rejuvenation is one of the most important areas of rejuvenation of the aging face. The eye area is important in contact between individuals, with eye-to-eye communication occurring in approximately 80% of all interactions. The orbital area conveys information on general health and impressions regarding individual health, fatigue, interest, and emotion. the eye area is the focus of facial rejuvenation surgery. Everyone ages, but the rate and individual nuances of needed and desired corrections vary.

          Blepharoplasty alone is less effective in improving and recontouring the lateral orbital rhytids ("laugh lines" or "crow's-feet"), which contribute to the aging appearance. Some form of adjunctive "lifting" procedure in the upper third of the face is thereby required to augment the improvement achieved by blepharoplasty (aesthetic eyelid surgery). A browlift is performed to raise the eyebrows and reduce ridges and furrows on the forehead, thus creating a smoother, more youthful appearance. This procedure is typically done with other facial surgeries, like blepharoplasty. The browlift is performed using 2-5 small incisions in the scalp and specialized instruments to elevate the skin, muscles of the forehead and resuspend them.

            Browlift operation is generally performed under general anesthesia and takes 1-1.5 hours. Upper eyelids might become swollen and bruised for 10-14 days after surgery. Generally there will staples or stitches in the scalp which are removed in the office 10-14 days after surgery which is not painful.